I bought it for business
I let my competitors fight it out over Labor Day, Christmas and the like. I stand out by building promotions to my clients around obscure holidays that relate to my business or, better yet, to theirs.
I bought it for the women at Curves
As a manager at Curves, I'm always looking for fun, new ideas to build promotions around. The Obscure Holiday Handbook is a great resource!
I bought it for my family
Each of our kids gets to choose an obscure holiday for the family to celebrate every year. It's been fun to watch their tastes change
from Incredible Kid Day to Awkward Moments Day. Personally, I can't wait until they are all finally old enough to celebrate Canned Beer Day!
I bought it for my Senior Center
We are always on alert for some event that will let us decorate our Senior Center in a fun way that will encourage conversation between residents. Obscure Holidays is perfect for us. There are serious dates, like Vaccination Month and National Heart Month, mixed in with all the silly ones. We are particularly looking forward to National Chocolate-Covered Anything Day!
I bought it for my friends and neighbors
We use obscure holidays as an excuse to get together. You really cannot beat a theme like Give Your Heart to Art Day or my own personal favorite, Shallow Person's Week!
Spend the money. Buy this book and start celebrating.
Heck, buy some for your friends so you can go to their celebrations too!